Hospitality Marketing ~ Content Creation ~ Social Media Management ~ Digital Marketing ~ Branding & Design ~ Customer Service Audits ~ Entertainment Solutions ~ Event Planning ~

Hospitality Marketing ~ Content Creation ~ Social Media Management ~ Digital Marketing ~ Branding & Design ~ Customer Service Audits ~ Entertainment Solutions ~ Event Planning ~

Are you looking for some advice on how best to market your business brand or do you have an established business and are looking for someone to manage all things marketing? Our bespoke marketing approach can cater to your unique needs by providing the whole shebang or a little bit here and there when you need us!

We off a range of services and packages for small businesses through to large, entertainment providers and artists.

We recommend you first read through our services, then when you're ready, contact us and we can chat over an obligation free consultation to discuss your requirements where we will provide you with our recommendations.

Our Services

All our services are completely customised to suit your needs and budget, there is no one size fits all when it comes to hospitality, entertainment and venue marketing.

  • Our bespoke marketing solutions are tailored marketing strategies that are designed to meet your specific needs. We can offer the whole marketing shebang as your go to marketing person, or we can put together a specific plan to suit your needs and be there when you need us.
    Customised marketing solutions can help increase brand awareness, drive traffic to your venue, and generate more bookings and revenue.

  • It’s now more important than ever to stand out on your socials!

    We specialise in Facebook and Instagram management, organic content creation, paid advertising, brand building, graphic design, and more. We make sure we understand your brand’s tone of voice, atmosphere and core values to ensure your captions/copy align.

    We create your social media plan by:
    ~ Auditing your socials.
    ~ Defining your goals.
    ~ Identifying your target audience.
    ~ Creating a content calendar.
    ~ Engaging with your community / audience.
    ~ Tracking and reporting your results.

    We offer 3 different social media packages, or we can customise one to suit your needs and budget.

  • Posting on social media is one thing, but having time for creating original, quality content on a regular basis is a whole different matter. We take care of the creative stuff while you look after running your business.
    Your customers eat and drink with their eyes, which is why we only work with the most professional food videographers and photographers who will capture those drool worthy images of your FNB.

    Our content creation services include photoshoots, regular content creation for social media and videography services. We can plan all aspects of a photo shoot including talent acquisition and styling.

    Our team will create engaging content by capturing your brand’s voice to captivate your target audience. Whether it’s for paid campaigns or organic posts, everyday engagement or promotions and contests, we can cater to your needs.

  • Email Marketing
    We offer a specialised email marketing strategy focusing on 2 key elements – email newsletters and email automations.
    Our email newsletters keep your entire database up-to-date with upcoming events, specials, or perhaps a featured event such as a new menu launch or your Melbourne Cup Day luncheon.

    We can also create customer-specific automated emails, such as triggering a 'thank you' email after a customer's first visit, asking for a Google review after an event and even offer a discount or free drink for their birthday.

    We offer weekly, fortnightly or monthly email marketing services which includes email campaign set-up, email newsletter copywriting, automation design, graphic design, contact list management, and an analytics report for each email sent.

    Website Managment
    Whether you run a small business or a large corporation, your website is one of the most important assets you have. If your site isn’t managed properly, it can be hard to get the most out of it and your customers are less likely to return to your site after a bad experience.

    Our website management services include maintaining and developing your site, so it is secure, attractive, fully functional and up-to-date. We can look after your site’s design, structure, content, features and marketing, ensuring it represents your brand.

  • A good web design should have clear navigation, thoughtful imagery, and a balance between text and visuals for optimal usability. The design should be easy to navigate, load quickly, look good, and be intuitive and consistent with your branding. We ensure the overall colour scheme, content and typography represent your brand and appeal to all types of visitors.

    When building your website, we focus on the following:
    Simplicity: The principle of simplicity is an integral part of any good website design. It is key to both the readability and usability of your website.

    Consistency: Consistency is key to a good website design. It helps users navigate your site and find what they’re looking for. Consistency in design includes using the same color scheme, typography, and navigational components throughout your site. This helps users feel comfortable and familiar with your site, which can lead to increased engagement and conversions.

    Typography and readability: Typography is an important aspect of website design. It can help set the tone for your site and make it more visually appealing.

    Responsive and mobile-friendly: With more people accessing the internet on their mobile devices, it’s important to design your site with mobile users in mind. A responsive design ensures that your site looks good on all devices, regardless of screen size.

    Colour palette and imagery: The colours and images can have a big impact on how users perceive your brand. We choose colours that are appropriate for your brand and use them consistently throughout your site. we use high-quality images that are relevant to your content and help tell your brand’s story.

    Easy navigation: Navigation is a critical component of website design. Users should be able to find what they’re looking for quickly and easily.

    Communication: Your website should communicate your brand’s message clearly and effectively. We use language that is appropriate for your target audience and make sure your content is easy to read and understand.

  • Branding is vital for any business who offers a product or service.
    We can help you by creating a consistent brand with a message that resonates with your target audience. Your brand should include your logo design, colour palate and tone of voice. Branding is a critical component of marketing and can help build trust and loyalty with customers.

    Graphic design is simply the art of creating visual content to communicate information and ideas to your target audience.
    We can create eye catching flyers, brochures, what’s on booklets, posters, gig guides, menus and other marketing materials that are suitable for both digital media and print.

  • Our event planning and entertainment management services are two distinct fields but are often used interchangeably.

    Event planning
    Don’t have a dedicated events person on your team? We can help you organise and coordinate any event, such as a wedding, a corporate event, or any celebration. We can look after your (or your clients) budgeting, scheduling, acquiring necessary permits, coordinating transportation and parking, arrange PA, entertainers, decor, event security, catering and coordinating with third-party vendors.
    We can also help you plan your in-house events such as themed bar events that tie in with seasonal sporting events, family fun day events, themed dining events and annual calendar events.
    Our event planning services provide full support from the very beginning, right through the event cycle to after event reporting if required. We can provide event run sheets and staff briefing documents to ensure your events run smooth.

    Entertainment management
    We help venues with planning and booking entertainment as well as promoting their gigs and events. We have built lasting relationships with Sydney’s best musicians, DJ’s, comedy shows, entertainers, agents and other entertainment providers to ensure we provide quality entertainment solutions for our venues.

    We also help artists, performers, and other entertainment professionals. We can look after finding suitable venues, booking gigs, negotiating contracts, managing finances, and promoting the artist or performer.

  • We know hospitality and are passionate about customer service!

    Our customer service audits (mystery shopper program) play a crucial role in evaluating the quality of service provided by hospitality venues to ensure your marketing efforts aren’t going to waste.

    Conducting regular customer service audits allows businesses to assess their performance and identify areas for improvement.
    By measuring various aspects such as staff responsiveness, product knowledge, and overall customer satisfaction, our audits provide valuable insights into the strengths and weaknesses of a venue's customer service.

    We act as your under-cover manager, much like a mystery shopper to anonymously assess the overall customer experience. We evaluate factors like staff friendliness, venue cleanliness, service speed, and adherence to standard operating procedures.
    But most importantly, we will look to see if your marketing efforts are being executed correctly to respect your brand and your staff are delivering what you have promised.

    Our program provides objective feedback and helps identify any gaps in service delivery. Ultimately, our customer service audits enable hospitality managers and venue owners to enhance the overall guest experience to drive customer loyalty and word of mouth marketing.

  • During my time working in venues and booking entertainment, I identified a huge gap in entertainment marketing.

    Venues booking bands and artists need to ensure their events have a good turnout. Agents obviously need the repeat business from their venues, and musicians don’t want to play to empty rooms.
    This is why marketing entertainment events, whether its weekly gigs or a large festival, should be a collaboration between venue, agent and artist/s, unfortunately though, it doesn’t often happen.

    Our specialised entertainment marketing strategies offer a range of solutions to help artists, entertainers, agents and entertainment venues get their gigs full, build a fan base and get their brand known.

    We can artists with:
    ~ Branding and logo design.
    ~ Defining your brand, developing a visual identity, and crafting your message.
    ~ Artist website and EPK (electronic press kit) creation.
    ~ Building your social media presence by posting relevant and engaging content.
    ~ Managing your social media accounts.
    ~ Building an email list and sending newsletters with up-and-coming gigs and news.
    ~ Starting a YouTube channel account to showcase your music and personality.
    ~ Graphic design for gig guides, event posters, merch and more.
    ~ Event/festival management.
    ~ Sourcing new venues to generate more gig bookings.

Do you need help with just social media?
Our social media marketing packages are a great way to help boost your brand and get more bums on seats without committing to a full-blown marketing strategy.

Our packages are perfect to get you started or help to improve your online brand presence and keep your content on point.

If you would prefer something different from our standard packages, we can also tailor one to suit your unique needs and budget.

Social Media Packages

Social Media Packages

Our Approach

Our process with you is personalised and on-going, so let’s get started to make magic happen!

  • The first steps of your marketing journey begin with in informal catch up to discuss your requirement where we get a feel for what you may need help with. We can do this by phone or in person if you are in Sydney.
    Our obligation free consultation takes approximately 1-hour and is free of charge.

  • After we have had our initial consult, we will provide you with a quote for your strategy meeting/session and any other services we have discussed.

    The strategy quote includes our research and competitor analysis which we conduct prior to your strategy session. We like to make sure we are well prepared before we meet!

    We then dive in to a 2-hour in person strategy session consisting of an outline of your target audience, how we can reach them, what types of marketing we should use and the support we will provide along the way.

  • We follow up to make sure you have got the most out of your strategy session. By now we have established a clear plan in place and we’re both on the same page, we can now get to work!

    This could involve creating content for your socials, developing your monthly social media calendar, setting up email marketing, building your new website and so much more.

    Every client’s relationship with us is unique to their needs.

  • We are a small personable team who build strong and lasting relationships with all our clients. All our clients have access to us ongoing, no matter what service we provide.

    We are just a phone call or email away when you need us!